diekteam-02

ABOUT

NAME
Diek Pothoven
Studio 
Address
Rokin 81, 1012 KL  
Amsterdam,
The Netherlands
Phone
+31 6 288 560 82
Direct e-mail
Respesented by
Diek works as an Art-, Film-, and Show director for various brands and fashion houses. The aim is to surprise and exceed expectations. Making a lot more possible with a strong team.

 

After graduating in fashion design at ArtEZ academy for the arts he started MARTAN.

POSITIONS

June 2016 – Present
MARTAN | Fashion label
– Co Founder
– Creative Director
Dec 2019 – Present
Eurovision Song Contest
– Head of Fashion
October 2015 – Present
DIEKTEAM | Art- & Showdirection
– Owner
– Creative Director
July 2015 –
December 2017
SCHUIT | Fashion Design Gallery
– Creative Director
– Brand Developer
September 2017 – Present
Artemis Academy Amsterdam
– Lecturer
July 2013 –
September 2015
Bdifferent | by Kim Vos
– Show Director
– Show Producer
– Choreographer

HIGHLIGHTS

Previous
Next
May 2020
Eurovision – Europe shine a light live broadcasting in 41 countries
– Head of Fashion
December 2019
Swarovski Christmas event in Amsterdam
– Creative Director
– Production
July 2019
MARTAN show and premiere of our House of Salt film at Muziekgebouw aan ‘t IJ
– Creative Director
– Art- & Showdirection
– Production
September 2014 –
Present
Iris van Herpen shows at Paris Couture Week
– Art- & Showdirection
February 2019
50 jaar Rob Peetoom show at Sugar City Amsterdam
– Creative Director
– Art- & Showdirection
September 2015 –
Present
Art- & Showdirector for Amsterdam Fashion Week
– Art- & Showdirection
June 2018 – Present
MARTAN as official Fashionpartner of L’Oréal special events, campaigns and shows
– Creative Director 
– Art- & Showdirection
April 2018
Mark van Westerop at Coiffure Awards show in Studio 21 Hilversum
– Creative Director 
– Art- & Showdirection
– Fashion film Director
January 2017
MARTAN opening Mercedes Benz Fashion Week Amsterdam
– Creative Director
September 2015
Zyanya Keizer S/S 2016 show at Madrid  & Amsterdam Fashion Week
– Art- & Showdirection
September 2015
Wella Trendvision Awards at Brabant Hallen
– Fashionshow Director 
– Choreographer

AWARDS & NOMINATIONS

2020
Selected for the Gouden Kalf competition at Nederlands Film Festival
– House Of Salt
2020
Official selection Nòt Film Fest Santarcangelo di Romagna
– House Of Salt
2020
Nominated for Best Fashion Film Amsterdam Fashion Film Festival
– House Of Salt
2019
Nominated for Branded Content of the Year Shots Awards
– House Of Salt
2019
Nominated for Best Fashion Film CinéFashion Film Awards
– MARTAN
2018
Nominated for Best Emerging Talent Canadian Fashion Film Festival
– MARTAN
2018
Nominated for Best Director London Fashion Film Festival
– MARTAN
2018
Nominated for Best Fashion Film Fashion Clash Film Festival Maastricht
– MARTAN
2017
Winner Young Discovery Award IFFF Istanbul
– MARTAN
2018
Official selection Miami Fashion Film Festival
– MARTAN
2018
Official selection Bucharest Film Festival
– DIEK
2018
Official selection for Milan Fashion Film Festival
– DIEK

EVENTS

September 2020
NATAN couture show at Eye film museum
– Art- & Showdirection
September 2020
Duran Lantink  show at Amsterdam Fashion Week
– Creative Consultant
May 2020
Eurovision – Europe shine a light live broadcasting in 41 countries
– Head of Fashion
March 2020
De La Vali show at Amsterdam Fashion Week
– Showdirection
March 2020
Danielle Cathari show at Amsterdam Fashion Week
– Showdirection
March 2020
Elzinga opening Amsterdam Fashion Week
– Art- & Showdirection
February 2020
40 years of Mivalti show in Belgium
– Art- & Showdirection
January 2020
Lois Jeans show in the Netherlands
– Art- & Showdirection
January 2020
Iris van Herpen show at Paris Couture Week
– Art- & Showdirection
December 2019
Swarovski Christmas event in Amsterdam
– Creative Director
– Production
December 2019
Zalando Christmas event in Amsterdam
– Creative Director
– Production
November 2019
ZDHC x AMFI gala at de Rode Hoed Amsterdam
– Art- & Showdirection
October 2019
L’Oréal REDKEN event at L’Oréal HQ
– Showdirection
September 2019
MARTAN press presentation at droog during Amsterdam Fashion Week
– Creative Director
– Production
September 2019
Duran Lantink x Bataviastad show at Amsterdam Fashion Week
– Art- & Showdirection
July 2019
MARTAN show and premiere of House of Salt at Muziekgebouw aan ‘t IJ
– Creative Director
– Art- & Showdirection
– Production
July 2019
Lois Jeans show in Valencia Spain
– Art- & Showdirection
July 2019
Iris van Herpen show at Paris Couture Week
– Art- & Showdirection
July 2019
KAO show in Netherlands
– Showdirection
May 2019
Scopes by Porche event in Amsterdam
– Creative consultant
May 2019
Magnum show at Waldorf Hotel Amsterdam
– Showdirection
February 2019
50 jaar Rob Peetoom show at Sugar City Amsterdam
– Creative Director
– Art- & Showdirection
March 2019
Overall Art- & Showdirector for all shows at Amsterdam Fashion Week
– Art- & Showdirection
February 2019
Equipment show at Paris Fashion Week
– Showdirection
February 2019
Aalto Finland show at Paris Fashion Week
– Showdirection
January 2019
Iris van Herpen show at Paris Couture Week
– Art- & Showdirection
January 2019
GmbH show at Paris Fashion Week
– Backstage Producer
November 2019
Goldwell KMS show at Beurs van Berlage
– Concept developer
– KMS x MARTAN capsule collection
– Art- & Showdirection
October 2018
Berni Ottjes x L’Oréal show in Amsterdam
– Showdirection
October 2018
TRINHBECX show at Dutch Sustainable Fashion Week
– Art- & Showdirection
October 2018
Sustainable Fashion Awards show at Dutch Sustainable Fashion Week
– Art- & Showdirection
October 2018
Benchellal show at Dutch Sustainable Fashion Week
– Art- & Showdirection
September 2018
Hudson’s Bay show at Amsterdam Fashion Week
– Showdirection
September 2018
Maison 365 show at Amsterdam Fashion Week
– Showdirection
September 2018
Goldberg show at Amsterdam Fashion Week
– Showdirection
September 2018
Penn & Ink show at Amsterdam Fashion Week
– Showdirection
September 2018
Ninamounah show at Amsterdam Fashion Week
– Art- & Showdirection
September 2018
Best of ArtEZ alumni (MARTAN) show at Prague Fashion Week
– Showing as MARTAN
July 2018
ROC Mondriaan show in het Kurhaus Scheveningen
– Art- & Showdirection
June 2018
L’Oréal Source Essentielle campaign
– Artdirection
June 2018
Alyx show at Paris Fashion Week
– Production assistant
June 2018
L’Oréal Hair Fashion Night x MARTAN x Johannes Offerhaus event and show in the Artis Aquarium
– Concept developer
– Fashion Partner
– Art- & Showdirection
April 2018
Mark van Westerop at Coiffure Awards show in Studio 21 Hilversum
– Creative Director
– Fashion film Director
– Art- & Showdirection
February  2018
Hester Wernert Wella global Torino show in Olympic ice skating stadium
– Roadmovie Director
– Backstage producer
January 2018
Collectie Arnhem show in Amsterdam
– Art- & Showdirection
November 2017
Johannes Ohherhaus show and installation at Studio 8, Amsterdam
– Art- & Showdirection
November 2017
MARTAN Fashion film, winner of Young Discovery Award at FFF Istanbul 
– Creative Director  
November 2017
Karim Adduchi S/S 2017 show at Amsterdam Fashion Week
 
– Art- & Showdirection
November 2017
Frans Molenaar Couture Award 2017 show at Amstel Hotel Amsterdam
 
– Art- & Showdirection
October 2017
Jef Montes S/S 2018 show at Paris Fashion Week
 
– Art- & Showdirection
October 2017
Liselore Frowijn S/S 2018 show at Paris Fashion Week
 
– Art- & Showdirection
September 2017
The Blonds S/S 2018 show at New York Fashion Week
 
– Backstage Producer
September 2017
Maison the Faux S/S 2018 show at New York Fashion Week
 
– Backstage Producer
July 2017
TRINHBECX S/S 2018 show at Amsterdam Fashion Week
 
– Art- & Showdirection
July 2017
MEN S/S 2018 show at Amsterdam Fashion Week
 
– Art- & Showdirection
July 2017
Merel van Glabbeek S/S 2018 show at Amsterdam Fashion Week
 
– Art- & Showdirection
July 2017
Liesbeth Sterkenburg S/S 2018 show at Amsterdam Fashion Week
– Art- & Showdirection
June 2017
MARTAN x L’Oréal Professional Fashion show collaboration at Westerkerk
– Art- & Showdirection
– Creative Director
 
June 2017
Graduation Shows for ArtEZ, Rietveld, AMFI and ROC Mondriaan
– Art- & Showdirection
– Choreograpy
May 2017
Hester Wernert Hall of fame award show at Coiffure awards at Studio 21
– Art- & Showdirection

April 2016
Scotch & Soda S/S 2017 show in Amsterdam
– Art- & Showdirection

March 2017
Hester Wernert at Wella distributors awards 
– Art- & Showdirection

January 2017
Maaike van Abbeele A/W 2018 show at Amsterdam Fashion Week
– Art- & Showdirection

January 2017
Toos Franken A/W 2018 show at Amsterdam Fashion Week
– Art- & Showdirection

January 2017
Astrid Elisee A/W 2018 show at Amsterdam Fashion Week
– Art- & Showdirection

January 2017
Goldwell show at Amsterdam Fashion Week
– Choreographer
January 2017
TRINHBECX A/W 2018 show at Amsterdam Fashion Week
– Art- & Showdirection

January 2017
MARTAN opening Mercedes Benz Fashion Week Amsterdam
– Creative Director
October 2016
Scotch & Soda S/S 2017 show at Hotel Arena Amsterdam
– Art- & Showdirection
October 2016
Opening show Museum Volkenkunde Leiden
– Art- & Showdirection
September 2016
Wella Presents Hester Wernert show in Cannes
– Art- & Showdirection
September 2016
Wella Trendvision Awards at Brabant Hallen
– co Show Director
– Choreographer
August 2016 
Film production for the Canted Conscience collection by DIEK
– Creative Director
July 2016
Frans Molenaar Couture Award 2016 show at Amstel Hotel Amsterdam
– Art- & Showdirection
July 2016
Sunanda Konig S/S 2017 show at Amsterdam Fashion Week
– Art- & Showdirection
July 2016
Les Soeurs Rouges S/S 2017 show at Amsterdam Fashion Week
– Art- & Showdirection
July 2016
Merel van Glabbeek S/S 2017 show at Amsterdam Fashion Week
– Art- & Showdirection
July 2016
RINHBECX S/S 2017 show at Amsterdam Fashion Week
– Art- & Showdirection
July 2016
Karim Adduchi S/S 2017 show at Amsterdam Fashion Week
– Art- & Showdirection
July 2016
Exhibition SCHUIT at the Loft – A’dam Tower Amsterdam
– Creative Director
June 2016
Graduation shows AMFI
– Art- & Showdirection
June 2016
Graduation shows Rietveld
– co Show Director
– Choreographer
June 2016
Graduation shows ArtEZ
– Choreographer
March 2016
Launch SCHUIT at droog design Amsterdam
– Creative Director
March 2016
Esther Dorhout Mees A/W 2017 show at Paris Fashion Week
– Show Director
March 2016
Iris van Herpen A/W 2017 show at Paris Fashion Week
– Choreographer 
– Co Producer
– Co Show Director
March 2016
Liselore Frowijn A/W 2017 show at Paris Fashion Week
– Art- & Showdirection
March 2016
Peet Dulleart A/W 2017 show at Paris Fashion Week
– Art- & Showdirection
January 2016
Individuals A/W 2017 show at Loods 6 Amsterdam
– Choreographer
January 2016
FUTURA A/W 2017 show at Amsterdam Fashion Week
– Art- & Showdirection
January 2016
Goldwell show at Amsterdam Fashion Week
– Choreographer
January 2016
Tess van Zalinge A/W 2017 show at Amsterdam Fashion Week
– Art- & Showdirection
January 2016
Two Legged Creatures A/W 2017 show at Amsterdam Fashion Week
– Art- & Showdirection
January 2016
Lola & Lou A/W 2017 show at Amsterdam Fashion Week
– Art- & Showdirection
January 2016
Mick Keus A/W 2017 show at Amsterdam Fashion Week
– Art- & Showdirection
January 2016
Amber Slooten hologram installation
– Choreographer
November 2015
WE show at Laurens Kerk Rotterdam
– Show Director
October 2015
Liselore Frowijn S/S 2016 show at Paris Fashion Week
– Show Director
October 2015
Iris van Herpen S/S 2016 show at Paris Fashion Week
– Choreographer
– Co Producer
– Co Show Director
October 2015
Peet Dulleart S/S 2016 show at Paris Fashion Week
– Art- & Showdirection
September 2015
Zyanya Keizer S/S 2016 show at Madrid Fashion Week
– Art Director
– Show Director
– Choreographer
September 2015
Wella Trendvision Awards at Brabant Hallen
– Art Director
– Show Director
– Choreographer
August 2015
AMFI Honours Programme show at Melkweg Amsterdam
– Show Director

July 2015
Future Generation show and presentation at Amsterdam Fashion Week
– Show Director
– Choreographer
July 2015
SIS by Spijkers & Spijkers S/S 2016 show at Amsterdam Fashion Week
– Show Director
– Choreographer
July 2015
Liselore Frowijn show at Stedelijk Museum during Amsterdam Fashion Week
– Show Director
– Choreographer
July 2015
FUTURA S/S 2016 show at Amsterdam Fashion Week
– Show Director
– Choreographer
July 2015
Zyanya Keizer S/S 2016 show at Amsterdam Fashion Week
– Art Director
– Show Director
– Choreographer
July 2015
Esther Dorhout Mees show at Eye Filminstitute during Amsterdam Fashion Week
– Art Director
– Show Director
– Choreographer
June 2015
ROC Mondriaan Graduation shows
– Show Director
– Choreographer
March 2015
Iris van Herpen A/W 2016 show at Palais de Tokyo during Paris Fashion Week
– Choreographer
– Co Producer
– Co Show Director
March 2015
ArtEZ Masters graduation show at Atelier Neerlandais during Paris Fashion Week
– Choreographer
February 2015
Jef Montes A/W 2016 show in Amsterdam
– Choreographer
– Backstage Producer
February 2015
Goldwell show and Presentation at Gashouder Amsterdam
– Choreographer
– Backstage Producer
January 2015
Ilja Visser Couture show S/S 2015 at Paris Couture Week
– Choreographer
– Backstage Producer
January 2015
Esther Dorhout Mees A/W 2016 show at Amsterdam Fashion Week
– Choreographer
– Backstage Producer
January 2015
Liselore Frowijn A/W 2016 show at Amsterdam Fashion Week
– Choreographer
– Show Director
October 2014
& Other Stories store opening event Amsterdam 
– Junior Producer
October 2014
Wella show and presentation
– Choreographer
September 2014
Iris van Herpen S/S 2015 show at Centre Pompidou during Paris Fashion Week
– Choreographer
– Co Producer
September 2014
Wella Trendvision Awards at the Endemol Studio’s in Amsterdam
– Choreographer
– Backstage Producer
July 2014
Maison the Faux S/S 2015 show at Amsterdam Fashion Week
– Choreographer
– Backstage Producer
July 2014
Verena Michels S/S 2015 show at Amsterdam Fashion Week
– Choreographer
– Backstage Producer
July 2014
Zyanya Keizer S/S 2015 show at Amsterdam Fashion Week
– Choreographer
– Backstage Producer

PRESS

FILM

House of Salt trailer

House of Salt full film

House of Salt behind the scenes & show

DEBUT - fashion film

DEBUT - show film

Graduation Canted Conscience fashion film